Health Warnings on Each Cigarette May Help Reduce Smoking: Study
Health warnings printed on individual cigarettes could play a key role in reducing smoking, says a new research.
For the study published in the journal Addiction Research and Theory, the researchers examined smokers' perceptions of the warning 'Smoking kills' on individual cigarettes - as opposed to the message only appearing on packs.
Linda Bauld, Professor at University of Edinburgh, said,
The researchers found that smokers felt the innovative approach has the potential to discourage smoking among young people, those starting to smoke and non-smokers.
Participants felt that a warning on each cigarette would prolong the health message as it would be visible when taken from a pack, lit, left in an ashtray, and with each draw, thus making avoidant behaviour more difficult.
Within several female groups, the warnings were viewed as depressing, worrying and frightening, suggesting that people would not feel good smoking cigarettes displaying a warning.
The study canvassed the opinion of 120 smokers, aged 16 and older, in 20 focus groups held in Edinburgh and Glasgow in 2015.
Within every group, participants felt that warnings on individual cigarettes would potentially have an impact on themselves or others.
"This study suggests that the introduction of such warnings could impact the decision-making of these groups. It shows that this approach is a viable policy option and one which would - for the first time - extend health messaging to the consumption experience," Moodie added.
(This story was published from a syndicated feed. Only the headline and picture has been edited by FIT)
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