1. The E-Pharmacy Business in India
While the Indian pharma retail market is valued at Rs 1000 billion, the E-Pharmacy business currently is about Rs 3,500 crore and expected to increase to Rs 25,000 crore in the next 3-4 years, according to S Eswara Reddy, Drugs Controller General of India. According to various estimates, there are around 250 online pharmacies in India and the model works on two levels - Business to Customer (B2C) and direct retail platform. They offer heavy discounts, door step deliveries and other benefits that consumers have welcomed.