1. Understanding Digital Contraception
App stores are flooded with several apps of this kind which track a woman’s reproductive cycle, helping her understand when she is most fertile and otherwise, to map her sexual activity accordingly. All of them together form the realm of digital contraception.
Yes, contraception is no longer limited to a pill or an external tool, but now apparently is also constituted by technology. Why I specifically mention Natural Cycles is because it is approved by the US Food and Drug Administration (FDA). It is also the only app of its kind which is certified as contraception, according to The Guardian. Earlier this year, the app was in news because several women who had been using it found themselves in that one situation they were using it to avoid - pregnancy.
The international backlash against Natural Cycles took the form of medical investigation in Sweden, and a general questioning of this whole idea of femtech, an industry expecting to be a 50 billion-dollar-industry by 2025, according to this report.