The Indian sexual wellness market was at $453 million in 2015. What more can be expected from the land of Kama Sutra?
The Indian sexual wellness market was at $453 million in 2015. What more can be expected from the land of Kama Sutra?(Photo: iStockphoto)
  • 1. Sex Toys Confined to Metros? No, Sir!
  • 2. Wanting Everything At Once
  • 3. Sex Toys Not Only for the Young or a Single Gender
  • 4. Did You Know It’s Illegal to Buy or Sell Sex Toys in India?
  • 5. How Far People Are Willing to Go for Sexual Pleasure?
  • 6. What Do Indian Trends Suggest?
Boom of Sex Toys and Porn in India: What do Market Trends Suggest?

India may be the land of Kama Sutra, but that’s the reality of several centuries ago. Now we hide away our sexual desires coated and concealed in layers and layers of moral policing, judgment and guilt.

Consequently, when you’re met with the refreshing fact that the sex toy market in the country is a booming one, it comes as a pleasant surprise. At least someone somewhere is giving vent to their sexual desires. According to this report here, the Indian sexual wellness market was at $453 million in 2015. This is expected to grow to $1.63 billion by 2020. These numbers account for primarily online sales since there are no public offline stores in the country.

If we look at this thriving market closely, there are some interesting facts to be found.

  • 1. Sex Toys Confined to Metros? No, Sir!

    The Indian sexual wellness market was at $453 million in 2015. What more can be expected from the land of Kama Sutra?
    The demand for these products is not simply limited to metro cities.
    (Photo: iStockphoto)

    The demand for these products is not simply limited to metro cities. While they continue to be a major demand epicentre, demand is growing in tier-II and tier-III cities as well. To put things in perspective, according to a March 2017 report, while tier-I constituted 48 percent of the demand, it was followed by tier-II at 40 percent and 12 percent for tier-III.

    “The trends keep shifting based on the current flair”, says Raj Armani, Co-Founder and COO, IMBesharam, a leading website for sexual wellness products in India.

    For first three months Bangalore/Karnataka was the leader in the number of orders, while Delhi and Gujarat were leading in the total order size for each month. This month, however, Mumbai has taken the lead.
    Raj Armani

    One visit to the website would reveal to the consumer a plethora of products to choose from. For the uninitiated eye, it’s more bewildering than exciting, to see an endless supply of contraptions categorised by gender, body parts and the kind of stimulation you’re looking for. However, most customers that they get are quite clear about what they want, adds Armani. In fact, on the contrary, they are excited to the point that they need to be calmed down and their expectations recaliberated.

    Similarly, Balaji TV, CEO and Founder of Lovetreats.in, agrees that while majority of their sales come from metros, smaller towns constitute a big chunk.

    Majority of our sales come from Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kolkatta, Cochin. Tier 2-4 places accounted for 25-30 percent sales this year so far.
    Balaji TV

    Also Read : Should Porn Be Declared a Public Health Crisis? Some Think So

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