The Indian sexual wellness market was at $453 million in 2015. What more can be expected from the land of Kama Sutra?
The Indian sexual wellness market was at $453 million in 2015. What more can be expected from the land of Kama Sutra?(Photo: iStockphoto)
  • 1. Sex Toys Confined to Metros? No, Sir!
  • 2. Wanting Everything At Once
  • 3. Sex Toys Not Only for the Young or a Single Gender
  • 4. Did You Know It’s Illegal to Buy or Sell Sex Toys in India?
  • 5. How Far People Are Willing to Go for Sexual Pleasure?
  • 6. What Do Indian Trends Suggest?
Boom of Sex Toys and Porn in India: What do Market Trends Suggest?

India may be the land of Kama Sutra, but that’s the reality of several centuries ago. Now we hide away our sexual desires coated and concealed in layers and layers of moral policing, judgment and guilt.

Consequently, when you’re met with the refreshing fact that the sex toy market in the country is a booming one, it comes as a pleasant surprise. At least someone somewhere is giving vent to their sexual desires. According to this report here, the Indian sexual wellness market was at $453 million in 2015. This is expected to grow to $1.63 billion by 2020. These numbers account for primarily online sales since there are no public offline stores in the country.

If we look at this thriving market closely, there are some interesting facts to be found.

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